Your donors want to support your organization. And they often do on a regular basis!
However, once a donation has been made, it’s easy for a donor to forget about the process and go on with their day.
As few as 7% of donors at companies with matching gift programs actually submit matches.
Thus it falls on your organization’s shoulders to encourage donors to submit matches.
Sending out regular communications about matching gift basics, deadlines, and statistics will help keep matching gift programs in the front of donors’ minds and remind them that they should submit their match requests.
Of course, you’ll want to segment and target your communications accordingly. If a donor isn’t match-eligible, it doesn’t matter how many times you send a matching gift email; they won’t be able to double their donation to your nonprofit.
However, if you can identify your matching gift-eligible donors from the beginning, you can more easily target those supporters who are willing and able to submit matching gift requests to their employers.